Juice is excited to unveil the 2nd half of a new video series: #YouKnowJLohr.  Created for J. Lohr Vineyards & Wines, The #YouKnowJLohr campaign includes a website, print advertisements, and several side-splitting original videos, the final three of which just premiered, featuring J. Lohr Seven Oaks Cabernet Sauvignon.  Scroll down to see the videos and enjoy some peeks from behind the scenes!

A plucky 20something faces her fear in the wine isle. Luckily, she’s got J. Lohr on her side. If only online dating could be this easy...
When your date is hotter than Princess Leia, you’ve got to reach for a truly impressive bottle of wine. Our bespectacled hero knows the power of J. Lohr all too well. Will he use that power for good?
Heading straight for "instafame," two wine sales reps from J.Lohr discuss the finer points of hashtagging and instagram. #YouKnowJLohr
When it comes to romancing his better half, this burly construction worker has a zesty secret weapon up his sleeve. Thanks to J. Lohr wine, umami has now met its match.

Hosting and directing a bright and bubbly cast of actors was a delight, as was shooting on location at J. Lohr and other Paso Robles, California hot spots like Il Cortile Ristorante.  

Director Dina Mande also shot the still photography for the national print and digital campaign that will be appearing in many trade and consumer publications such as Food & Wine Digital, Sunset Publications, and Dining Out.